October 9, 2026 · Cleanup completed
Cleaner delivery.
Geography checked.
87 redundant creative placements removed across six product families. Proven representatives, distinct music edits and separate conversion-event tests remain in place.
What changed
| Product | Removed | Preserved |
|---|---|---|
| FNAF | 3 | Two proven music edits retained. |
| Sweat | 35 | Best historical converter retained for each repeated video. |
| AF | 18 | Distinct videos and slideshows retained. |
| Tour | 7 | Original unique creatives retained. |
| Eastern Ridge | 1 | Stronger representative retained. |
| CNY | 23 | Repeated placements removed; distinct edits retained. |
These are redundant delivery placements, not 87 unique source videos. Cleanup kept the strongest available representative of matching footage and audio within the same campaign, conversion event and targeting. It preserved distinct music versions, unique or lightly tested creatives, and separate Initiate Checkout versus Purchase tests.
Both Plaid Zip campaigns remain on, as requested. Surf and NJZ were already paused and were left untouched.
Audit the five fresh Purchase-only campaigns, their products and exact cards. Each uses one Purchase ad set with a $25/day campaign budget ($125/day total).
US versus overseas performance
October 1–9 TikTok-attributed purchases and media spend, including incomplete October 9. US and non-US results below come from the same worldwide campaign cohorts. A dash means no attributed purchase, so CPA cannot be calculated.
| Product | US within worldwide campaigns | Non-US within worldwide campaigns | Reading |
|---|---|---|---|
| Sweat | 0 purchases $0.56 spend · CPA — | 0 purchases $0.02 spend · CPA — | Inconclusive — keep existing targeting |
| AF | 52 purchases $218.05 spend · CPA $4.19 | 56 purchases $296.49 spend · CPA $5.29 | Inconclusive — keep existing targeting |
| Work Jackets | 0 purchases $0.00 spend · CPA — | 0 purchases $0.00 spend · CPA — | Inconclusive — keep existing targeting |
| Compass | 1 purchases $1.27 spend · CPA $1.27 | 23 purchases $77.54 spend · CPA $3.37 | Useful overseas purchase volume |
| Surf | 11 purchases $100.98 spend · CPA $9.18 | 1 purchases $21.35 spend · CPA $21.35 | Inconclusive — keep existing targeting |
| Eastern Ridge | 0 purchases $2.22 spend · CPA — | 3 purchases $29.03 spend · CPA $9.68 | Inconclusive — keep existing targeting |
| Plaid Zip | 12 purchases $84.75 spend · CPA $7.06 | 1 purchases $4.36 spend · CPA $4.36 | Inconclusive — keep existing targeting |
| Alchemy | 7 purchases $62.72 spend · CPA $8.96 | 5 purchases $68.07 spend · CPA $13.61 | Inconclusive — keep existing targeting |
| Blue Rose | 6 purchases $59.16 spend · CPA $9.86 | 30 purchases $218.83 spend · CPA $7.29 | Useful overseas purchase volume |
| Grand Line | 0 purchases $0.00 spend · CPA — | 0 purchases $0.00 spend · CPA — | Inconclusive — keep existing targeting |
| Steel Ball | 8 purchases $98.77 spend · CPA $12.35 | 6 purchases $50.25 spend · CPA $8.38 | Inconclusive — keep existing targeting |
| FNAF | 32 purchases $265.68 spend · CPA $8.30 | 17 purchases $137.53 spend · CPA $8.09 | Inconclusive — keep existing targeting |
| Poison | 0 purchases $11.12 spend · CPA — | 0 purchases $0.00 spend · CPA — | Inconclusive — keep existing targeting |
| Cycle Zip | 6 purchases $69.94 spend · CPA $11.66 | 0 purchases $0.30 spend · CPA — | Inconclusive — keep existing targeting |
| Fever | 0 purchases $0.00 spend · CPA — | 0 purchases $0.00 spend · CPA — | Inconclusive — keep existing targeting |
| Dark World | 1 purchases $15.57 spend · CPA $15.57 | 89 purchases $441.08 spend · CPA $4.96 | Useful overseas purchase volume |
| Tour | 7 purchases $101.47 spend · CPA $14.50 | 19 purchases $152.75 spend · CPA $8.04 | Useful overseas purchase volume |
| CNY | 2 purchases $26.02 spend · CPA $13.01 | 11 purchases $75.05 spend · CPA $6.82 | Useful overseas purchase volume |
| NJZ | 0 purchases $0.00 spend · CPA — | 0 purchases $0.00 spend · CPA — | Inconclusive — keep existing targeting |
| Titan | 0 purchases $0.00 spend · CPA — | 0 purchases $0.00 spend · CPA — | Inconclusive — keep existing targeting |
No geographic targeting changed. Where evidence is indifferent or limited, existing worldwide targeting stays in place. Existing US-only campaigns also remain unchanged.
Compass, Blue Rose, Dark World, Tour and CNY show useful observed overseas purchase volume. That is not proof that worldwide targeting caused better performance. Alchemy's overseas CPA was $13.61 versus $8.96 in the US, but five versus seven purchases is too little evidence for a confident geographic cut.
CPA means attributed advertising cost per reported purchase, not profit. Attribution can arrive late. Country-level purchase totals reconcile with campaign reports; spend rounding differs by at most $0.06. Campaign settings were read as currently configured, not reconstructed historically. Historical US-only cohorts are excluded from the side-by-side table to avoid presenting different campaigns as a controlled test. Fresh $25 campaigns have no meaningful performance sample yet.